---
name: "crm_save_company"
area: "crm"
title: "Save a company"
price: "$0.01"
method: "POST"
url: "https://api.conecto.chat/v1/tools/crm_save_company"
mcp_server: "https://api.conecto.chat/mcp/crm"
auth: "Authorization: Bearer <conecto_sk_ key>"
docs_url: "https://conecto.chat/tools/crm/crm_save_company"
---

# Save a company (`crm_save_company`)

Creates a company, or updates the one with the same name or with the company_id you give, which can rename it; only the fields you send change.

Create a company, or update the one with this name (case-insensitive). With company_id, update that company instead, and a name renames it. Only the fields you send change; tags are added, custom fields merged.

Price: $0.01 a call. A call that fails costs nothing.

## Use it when

An organisation belongs in the CRM: a customer's business, a hotel, a studio, a supplier. Give company_id when one you have changes its name.

- For a person, use [crm_save_contact](https://conecto.chat/tools/crm/crm_save_contact.md).
- For many companies at once, use [crm_save_companies](https://conecto.chat/tools/crm/crm_save_companies.md).

## Say this to your agent

> Add Hotel Elbblick as a company: an 85-person hotel on the harbour, and a prospect for its new restaurant kitchen.

## Inputs

| Name | Type | Required | Description | Allowed values | Default |
|---|---|---|---|---|---|
| `company_id` | integer | no | At least 1. |  |  |
| `name` | string | no | Required unless company_id is given; with it, the company's new name. 1 to 255 characters. |  |  |
| `domain` | string | no | Up to 255 characters. |  |  |
| `website` | string | no | Up to 500 characters. |  |  |
| `industry` | string | no | Up to 120 characters. |  |  |
| `employee_count` | integer | no | At least 0. |  |  |
| `lifecycle_stage` | string | no |  | `"prospect"`, `"onboarding"`, `"customer"`, `"churned"` |  |
| `notes` | string | no | Up to 20,000 characters. |  |  |
| `custom_fields` | object | no | Custom fields as {"key": value}, merged into the existing ones; null clears one. Keys defined with crm_define_field are checked against their type. |  |  |
| `tags` | array of strings | no | Tags to add, e.g. ["vip"]; a new tag is made on first use. crm_tag_records removes tags. Up to 20 items. |  |  |

## Example

Written for Hansen & Voss, a restaurant-equipment wholesaler in Hamburg with 60 staff.

MCP: call `crm_save_company` on the MCP server `https://api.conecto.chat/mcp/crm` with these arguments:

```json
{
  "name": "Hotel Elbblick",
  "domain": "hotel-elbblick.example",
  "website": "https://hotel-elbblick.example",
  "industry": "Hospitality",
  "employee_count": 85,
  "lifecycle_stage": "prospect",
  "tags": [
    "hospitality"
  ]
}
```

REST:

```bash
curl https://api.conecto.chat/v1/tools/crm_save_company \
  -H "Authorization: Bearer $CONECTO_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name": "Hotel Elbblick", "domain": "hotel-elbblick.example", "website": "https://hotel-elbblick.example", "industry": "Hospitality", "employee_count": 85, "lifecycle_stage": "prospect", "tags": ["hospitality"]}'
```

## Response

```json
{
  "call_id": "5f0c8a2e-3b7d-4c1e-9a64-2d8e1f7b0c93",
  "tool": "crm_save_company",
  "status": "succeeded",
  "replayed": false,
  "cost_usd": "$0.01",
  "balance_usd": "$19.75",
  "result": {
    "company": {
      "id": 4104,
      "name": "Hotel Elbblick",
      "domain": "hotel-elbblick.example",
      "website": "https://hotel-elbblick.example",
      "industry": "Hospitality",
      "employee_count": 85,
      "lifecycle_stage": "prospect",
      "notes": "",
      "tags": [
        "hospitality"
      ],
      "custom_fields": {},
      "archived": false,
      "updated_at": "2026-10-14T08:00:00+00:00"
    },
    "created": false
  }
}
```

`result`: The company as saved (id, name, domain, website, industry, employee count, lifecycle stage, notes, tags, custom fields), and created: true when it is new.

## Errors

| Code | Status | When | Fix |
|---|---|---|---|
| `invalid_input` | 400 | A custom field value does not fit the field's type, or the record would hold too many custom fields. | Send a value of the type crm_list_fields shows for that key, or null to clear it. |
| `conflict` | 409 | Another call saved the same record at the same moment. | Call again: it will update the record that now exists. |
| `not_found` | 404 | No company of the business has that company_id. | Find the company with crm_search or crm_find_companies and use its id. |
| `conflict` | 409 | Another company already has the new name. | Merge the two with crm_merge_companies, or pick another name. |
| `invalid_input` | 400 | Neither a name nor company_id was given, or the name is blank. | Send the name, or company_id to change a company you have. |

The refusals every tool can give (401 key, 402 balance, 429 limits) are on the errors page: https://conecto.chat/docs/errors.md

## Related

- [crm_search](https://conecto.chat/tools/crm/crm_search.md): Finds contacts, companies and deals from whatever you have: a name, an email, a phone number in any format, a domain or a deal title. Free up to 1,000,000 reads a month.
- [crm_find_contacts](https://conecto.chat/tools/crm/crm_find_contacts.md): Finds contacts by name, email, company or phone, by filters on any field or tag, or by a saved segment, one page at a time. Free up to 1,000,000 reads a month.
- [crm_get_contact](https://conecto.chat/tools/crm/crm_get_contact.md): One contact, by id or email, with its tags, custom fields, recent activity, open tasks and deals. Free up to 1,000,000 reads a month.
- [crm_get_customer](https://conecto.chat/tools/crm/crm_get_customer.md): Everything open with one customer in one read: deals, tickets, invoices, quotes, signatures, meetings and their last messages. Free up to 1,000,000 reads a month.
- [crm_save_contact](https://conecto.chat/tools/crm/crm_save_contact.md): Creates a contact, or updates the one with the same email; only the fields you send change. $0.01 a call.
- [crm_save_contacts](https://conecto.chat/tools/crm/crm_save_contacts.md): Creates or updates up to 100 contacts in one call, each like crm_save_contact; you pay only for the ones saved. $0.01 per record saved.
- [crm_update_contact](https://conecto.chat/tools/crm/crm_update_contact.md): Changes fields on a contact by its id, its email included; only the fields you send change. $0.01 a call.
- [crm_archive_contact](https://conecto.chat/tools/crm/crm_archive_contact.md): Hides a contact from searches and lists; its history is kept. $0.001 a call.
- [crm_restore_contact](https://conecto.chat/tools/crm/crm_restore_contact.md): Brings an archived contact back into searches and lists. $0.001 a call.
- [crm_timeline](https://conecto.chat/tools/crm/crm_timeline.md): What happened with a contact, a company, a deal or the whole CRM, newest first: notes, tasks, emails, chats, calls, tickets and stage moves. Free up to 1,000,000 reads a month.
- [crm_add_note](https://conecto.chat/tools/crm/crm_add_note.md): Adds a note to a contact, a company or a deal: what was said, decided or learned. $0.01 a call.
- [crm_create_task](https://conecto.chat/tools/crm/crm_create_task.md): A follow-up on a contact, with an optional due time and priority. $0.01 a call.
- [crm_list_tasks](https://conecto.chat/tools/crm/crm_list_tasks.md): Tasks by status (open by default), for one contact or due before a time, soonest first. Free up to 1,000,000 reads a month.
- [crm_complete_task](https://conecto.chat/tools/crm/crm_complete_task.md): Marks a task done, or cancelled. $0.01 a call.
- [crm_save_companies](https://conecto.chat/tools/crm/crm_save_companies.md): Creates or updates up to 100 companies in one call, each like crm_save_company; you pay only for the ones saved. $0.01 per record saved.
- [crm_archive_company](https://conecto.chat/tools/crm/crm_archive_company.md): Hides a company from lists, searches, duplicates and exports; its people, deals and notes stay. $0.001 a call.
- [crm_restore_company](https://conecto.chat/tools/crm/crm_restore_company.md): Brings an archived company back into lists, searches, duplicates and exports. $0.001 a call.
- [crm_find_companies](https://conecto.chat/tools/crm/crm_find_companies.md): Finds companies by name or domain, by filters on any field or tag, or by a saved segment, one page at a time. Free up to 1,000,000 reads a month.
- [crm_get_company](https://conecto.chat/tools/crm/crm_get_company.md): One company, by id or exact name, with its people, deals (open ones first) and notes. Free up to 1,000,000 reads a month.
- [crm_save_deal](https://conecto.chat/tools/crm/crm_save_deal.md): Creates a deal, or updates one by its deal_id: pipeline and stage, amount, close date, next step, company and contact. $0.01 a call.
- [crm_find_deals](https://conecto.chat/tools/crm/crm_find_deals.md): Finds deals by pipeline, stage, status, company or contact, by filters on any field or tag, or by a saved segment. Free up to 1,000,000 reads a month.
- [crm_get_deal](https://conecto.chat/tools/crm/crm_get_deal.md): One deal with its stage history (the days it spent in each stage), notes, contact and company. Free up to 1,000,000 reads a month.
- [crm_move_deal](https://conecto.chat/tools/crm/crm_move_deal.md): Moves a deal to a stage, maybe in another pipeline; a won or lost stage closes it. $0.01 a call.
- [crm_list_pipelines](https://conecto.chat/tools/crm/crm_list_pipelines.md): The deal pipelines in order, each with its stages and how many deals sit in each, with their value. Free up to 1,000,000 reads a month.
- [crm_save_pipeline](https://conecto.chat/tools/crm/crm_save_pipeline.md): Creates a deal pipeline or changes one: its name, position and stages in order. $0.001 a call.
- [crm_delete_pipeline](https://conecto.chat/tools/crm/crm_delete_pipeline.md): Deletes an empty pipeline; the last one stays. $0.001 a call.
- [crm_pipeline_report](https://conecto.chat/tools/crm/crm_pipeline_report.md): How a pipeline is doing: open value by stage, deals won and lost, win rate, a forecast by month and stale deals. Free up to 1,000,000 reads a month.
- [crm_define_field](https://conecto.chat/tools/crm/crm_define_field.md): Adds a field of the business's own to contacts, companies or deals, or changes its label, description or options. $0.001 a call.
- [crm_list_fields](https://conecto.chat/tools/crm/crm_list_fields.md): The standard and custom fields of contacts, companies and deals, to read, filter and sort on. Free up to 1,000,000 reads a month.
- [crm_delete_field](https://conecto.chat/tools/crm/crm_delete_field.md): Deletes a custom field and its value on every record, for good. $0.001 a call.
- [crm_tag_records](https://conecto.chat/tools/crm/crm_tag_records.md): Adds and removes tags on up to 100 contacts, companies or deals at once. $0.001 per record tagged.
- [crm_list_tags](https://conecto.chat/tools/crm/crm_list_tags.md): Every tag with how many contacts, companies and deals carry it. Free up to 1,000,000 reads a month.
- [crm_delete_tag](https://conecto.chat/tools/crm/crm_delete_tag.md): Deletes a tag and takes it off every contact, company and deal. $0.001 a call.
- [crm_save_segment](https://conecto.chat/tools/crm/crm_save_segment.md): Saves filters under a name, so the same list can be pulled again and stays up to date. $0.001 a call.
- [crm_list_segments](https://conecto.chat/tools/crm/crm_list_segments.md): The saved segments, each with its filters and how many records match right now. Free up to 1,000,000 reads a month.
- [crm_delete_segment](https://conecto.chat/tools/crm/crm_delete_segment.md): Deletes a saved segment; the records in it stay as they are. $0.001 a call.
- [crm_export](https://conecto.chat/tools/crm/crm_export.md): Contacts, companies or deals as CSV text, with the same filters, tag and segment as the find tools. Free up to 1,000,000 reads a month.
- [crm_find_duplicates](https://conecto.chat/tools/crm/crm_find_duplicates.md): Contacts or companies that are probably the same record twice, grouped, with the reason. Free up to 1,000,000 reads a month.
- [crm_merge_contacts](https://conecto.chat/tools/crm/crm_merge_contacts.md): Merges duplicate contacts into the one you keep; their notes, emails, chats, calls and deals move with them. $0.01 a call.
- [crm_merge_companies](https://conecto.chat/tools/crm/crm_merge_companies.md): Merges duplicate companies into the one you keep; their people, deals and notes move with them. $0.01 a call.
