---
name: "analytics_funnel"
area: "analytics"
title: "See where people drop off"
price: "free"
method: "POST"
url: "https://api.conecto.chat/v1/tools/analytics_funnel"
mcp_server: "https://api.conecto.chat/mcp/analytics"
auth: "Authorization: Bearer <conecto_sk_ key>"
docs_url: "https://conecto.chat/tools/analytics/analytics_funnel"
---

# See where people drop off (`analytics_funnel`)

How many visitors did each step of a path in order, and how many dropped out at each one.

How many visitors did each step in order (pages and events, 2 to 8), the share kept at each step, how many dropped, and the median time between steps. Steps happen in order on the same day; anything may happen between them.

Price: Free up to 1,000,000 reads a month for the whole account, then $0.50 per 10,000 reads. A call that fails costs nothing.

## Use it when

Someone asks where visitors give up on the way to an order, a sign-up or a booking.

- For the pages people visit before and after one page, use [analytics_paths](https://conecto.chat/tools/analytics/analytics_paths.md).

## Say this to your agent

> Of the people who look at a bike, how many put it in the cart, and how many actually pay?

## Inputs

| Name | Type | Required | Description | Allowed values | Default |
|---|---|---|---|---|---|
| `site` | string | yes | The site's domain (e.g. halversoncycle.example) or its site_id. 4 to 253 characters. |  |  |
| `steps` | array of strings or objects | yes | Each a page ("/pricing", * for any part), an event name ("Signup"), or {"page"\|"event", "props", "name"}. 2 to 8 items. |  |  |
| `steps[].name` | string | no | Up to 60 characters. |  |  |
| `steps[].page` | string | no | A page reached, like /thanks or /order/*/done. Up to 500 characters. |  |  |
| `steps[].event` | string | no | A custom event, like Signup, or one analytics_define_events made. Up to 60 characters. |  |  |
| `steps[].props` | object | no | Only events with these props, like {"plan": "pro"}. |  |  |
| `steps[].notify` | boolean | no | Send analytics.goal_completed the moment a visitor reaches it, with where they came from and what they saw. |  |  |
| `period` | string | no |  | `"today"`, `"yesterday"`, `"7d"`, `"30d"`, `"90d"`, `"month"`, `"last_month"`, `"12mo"`, `"custom"` | `"30d"` |
| `from` | string | no | With period custom: the first day, 2026-10-01. Up to 10 characters. |  |  |
| `to` | string | no | With period custom: the last day. Up to 10 characters. |  |  |
| `filters` | object | no | Narrow the stats: page and entry_page ("/blog/*", * for any part), goal (a goal's name), event, channel (Direct, Organic search, Paid search, Organic social, Paid social, AI assistants, Email, Referral, Affiliates, Display, Paid other, Other campaigns), source ("Google", "Direct"), referrer, campaign, medium, term, content, country ("DE"), device (desktop, tablet, mobile), browser, os. Example: {"channel": "Organic search", "device": "mobile"}. |  |  |

## Example

Written for Halverson Cycle & Repair, a bike shop with a repair workshop in Portland, Oregon.

MCP: call `analytics_funnel` on the MCP server `https://api.conecto.chat/mcp/analytics` with these arguments:

```json
{
  "site": "halversoncycle.example",
  "steps": [
    "/bikes/*",
    "/cart",
    "/checkout",
    "Purchase"
  ],
  "period": "30d"
}
```

REST:

```bash
curl https://api.conecto.chat/v1/tools/analytics_funnel \
  -H "Authorization: Bearer $CONECTO_KEY" \
  -H "Content-Type: application/json" \
  -d '{"site": "halversoncycle.example", "steps": ["/bikes/*", "/cart", "/checkout", "Purchase"], "period": "30d"}'
```

## Response

```json
{
  "call_id": "5f0c8a2e-3b7d-4c1e-9a64-2d8e1f7b0c93",
  "tool": "analytics_funnel",
  "status": "succeeded",
  "replayed": false,
  "cost_usd": "$0.00",
  "balance_usd": "$19.75",
  "result": {
    "site": "halversoncycle.example",
    "period": {
      "from": "2026-09-15",
      "to": "2026-10-14"
    },
    "visitors_in_period": 4,
    "steps": [
      {
        "step": 1,
        "name": "/bikes/*",
        "page": "/bikes/*",
        "visitors": 4,
        "percent_of_first": 100.0
      },
      {
        "step": 2,
        "name": "/cart",
        "page": "/cart",
        "visitors": 2,
        "percent_of_first": 50.0,
        "percent_of_previous": 50.0,
        "dropped": 2,
        "median_seconds_from_previous": 0
      }
    ],
    "conversion_percent": 25.0
  }
}
```

`result`: Each step with the visitors who reached it, the share of the first step and of the step before, how many dropped and the median time from the step before, and the overall conversion rate.

## Errors

| Code | Status | When | Fix |
|---|---|---|---|
| `not_found` | 404 | No site the business counts has that domain or site_id. | Call analytics_list_sites and use a domain from it. |
| `invalid_input` | 400 | The funnel has fewer than 2 or more than 8 steps, a step is not a page or an event, or the period or a filter is not valid. | Send 2 to 8 steps, each a page like /cart or an event name like Purchase, and fix what the message names. |
| `rate_limited` | 429 | The business ran more analytics reports this minute than its limit allows. | Wait a minute, then call again. |

The refusals every tool can give (401 key, 402 balance, 429 limits) are on the errors page: https://conecto.chat/docs/errors.md

## Related

- [analytics_add_site](https://conecto.chat/tools/analytics/analytics_add_site.md): Starts counting visits to a website, without cookies, and returns the snippet for its pages. $3.00 a call.
- [analytics_install](https://conecto.chat/tools/analytics/analytics_install.md): Step-by-step instructions to put the counting script on a site: any html, Shopify, WordPress, Webflow or Google Tag Manager. Free up to 1,000,000 reads a month.
- [analytics_stats](https://conecto.chat/tools/analytics/analytics_stats.md): A site's visitors, pages, sources, countries, devices, events, goals and speed for a period, against the period before. Free up to 1,000,000 reads a month.
- [analytics_breakdown](https://conecto.chat/tools/analytics/analytics_breakdown.md): One event or goal by a prop or by where its visits came from, with conversions, conversion rate and revenue. Free up to 1,000,000 reads a month.
- [analytics_realtime](https://conecto.chat/tools/analytics/analytics_realtime.md): Visitors in the last 5 minutes, and the pages people looked at in the last 30. Free up to 1,000,000 reads a month.
- [analytics_set_goals](https://conecto.chat/tools/analytics/analytics_set_goals.md): Sets the conversions a site counts: pages reached or events, replacing its goals; with notify, the agent hears of each one as it happens. Free.
- [analytics_define_events](https://conecto.chat/tools/analytics/analytics_define_events.md): Defines events from what the script already sees (clicks, pages, scrolling, time on a page, props), with nobody editing the site. Free.
- [analytics_track](https://conecto.chat/tools/analytics/analytics_track.md): Records events that happen away from the site, like orders, deals won or renewals, tied to the visit that led to them when it can be found. Free.
- [analytics_paths](https://conecto.chat/tools/analytics/analytics_paths.md): Where visits went after a page and where they came from, or the commonest journeys through the site. Free up to 1,000,000 reads a month.
- [analytics_heatmap](https://conecto.chat/tools/analytics/analytics_heatmap.md): A page's heatmap: the most clicked elements, rage and dead clicks, scroll depth and time on page, with a link that draws it. Free up to 1,000,000 reads a month.
- [analytics_problems](https://conecto.chat/tools/analytics/analytics_problems.md): Pages that answered an error to visitors, JavaScript errors, and where people rage-click or click with nothing happening. Free up to 1,000,000 reads a month.
- [analytics_web_vitals](https://conecto.chat/tools/analytics/analytics_web_vitals.md): How fast the site's pages are for real visitors: Core Web Vitals at the 75th percentile, rated the way Google rates them. Free up to 1,000,000 reads a month.
- [analytics_view_link](https://conecto.chat/tools/analytics/analytics_view_link.md): A one-time link to a page that shows a site's stats to a person. Free.
- [analytics_update_site](https://conecto.chat/tools/analytics/analytics_update_site.md): Changes a site's name, time zone, traffic alert, weekly summary, JavaScript errors and whether where leads came from is kept with them. Free.
- [analytics_list_sites](https://conecto.chat/tools/analytics/analytics_list_sites.md): Every site this account counts, with this month's events and its snippet. Free up to 1,000,000 reads a month.
- [analytics_add_events](https://conecto.chat/tools/analytics/analytics_add_events.md): Raises a site's monthly event allowance by blocks of a million events. $5.00 per block of a million events a month.
- [analytics_remove_site](https://conecto.chat/tools/analytics/analytics_remove_site.md): Stops counting a site, ends its rent and deletes its stats for good. Free.