--- name: "analytics_breakdown" area: "analytics" title: "Break an event or goal down" price: "free" method: "POST" url: "https://api.conecto.chat/v1/tools/analytics_breakdown" mcp_server: "https://api.conecto.chat/mcp/analytics" auth: "Authorization: Bearer " docs_url: "https://conecto.chat/tools/analytics/analytics_breakdown" --- # Break an event or goal down (`analytics_breakdown`) One event or goal by a prop or by where its visits came from, with conversions, conversion rate and revenue. One event or goal by a prop (by: "prop:plan") or by where its visits came from: channel, source, referrer, campaign, medium, term, content, landing_page, page, country, device, browser or os. Each row has conversions, visitors, the conversion rate (for where visits came from) and revenue, so you see which channels, campaigns and landing pages bring signups and money, including what analytics_track and Conecto's own bookings, chats and forms counted. Price: Free up to 1,000,000 reads a month for the whole account, then $0.50 per 10,000 reads. A call that fails costs nothing. ## Use it when Someone asks which channels, campaigns or landing pages bring signups, bookings or money. - For the site's whole picture for a period, use [analytics_stats](https://conecto.chat/tools/analytics/analytics_stats.md). ## Say this to your agent > Which channels brought the fleet deals we won in the last 90 days, and how much did they spend? ## Inputs | Name | Type | Required | Description | Allowed values | Default | |---|---|---|---|---|---| | `site` | string | yes | The site's domain (e.g. halversoncycle.example) or its site_id. 4 to 253 characters. | | | | `event` | string | no | Up to 60 characters. | | | | `goal` | string | no | Up to 60 characters. | | | | `by` | string | no | Up to 50 characters. | | `"channel"` | | `period` | string | no | | `"today"`, `"yesterday"`, `"7d"`, `"30d"`, `"90d"`, `"month"`, `"last_month"`, `"12mo"`, `"custom"` | `"30d"` | | `from` | string | no | With period custom: the first day, 2026-10-01. Up to 10 characters. | | | | `to` | string | no | With period custom: the last day. Up to 10 characters. | | | | `filters` | object | no | Narrow the stats: page and entry_page ("/blog/*", * for any part), goal (a goal's name), event, channel (Direct, Organic search, Paid search, Organic social, Paid social, AI assistants, Email, Referral, Affiliates, Display, Paid other, Other campaigns), source ("Google", "Direct"), referrer, campaign, medium, term, content, country ("DE"), device (desktop, tablet, mobile), browser, os. Example: {"channel": "Organic search", "device": "mobile"}. | | | | `limit` | integer | no | 1 to 100. | | `20` | ## Example Written for Halverson Cycle & Repair, a bike shop with a repair workshop in Portland, Oregon. MCP: call `analytics_breakdown` on the MCP server `https://api.conecto.chat/mcp/analytics` with these arguments: ```json { "site": "halversoncycle.example", "event": "Deal won", "by": "channel", "period": "90d" } ``` REST: ```bash curl https://api.conecto.chat/v1/tools/analytics_breakdown \ -H "Authorization: Bearer $CONECTO_KEY" \ -H "Content-Type: application/json" \ -d '{"site": "halversoncycle.example", "event": "Deal won", "by": "channel", "period": "90d"}' ``` ## Response ```json { "call_id": "5f0c8a2e-3b7d-4c1e-9a64-2d8e1f7b0c93", "tool": "analytics_breakdown", "status": "succeeded", "replayed": false, "cost_usd": "$0.00", "balance_usd": "$19.75", "result": { "site": "halversoncycle.example", "period": { "from": "2026-07-17", "to": "2026-10-14" }, "event": "Deal won", "by": "channel", "total": { "conversions": 1, "visitors": 0, "revenue": [ { "currency": "USD", "total": "9400.00" } ] }, "rows": [ { "channel": "Organic search", "conversions": 1, "visitors": 0, "conversion_rate": null, "revenue": [ { "currency": "USD", "total": "9400.00" } ] } ] } } ``` `result`: Rows by the value asked for, each with conversions, visitors, the conversion rate and revenue per currency, and the totals. Events the agent tracked that no visit led to are one row, (no visit). ## Errors | Code | Status | When | Fix | |---|---|---|---| | `not_found` | 404 | No site the business counts has that domain or site_id. | Call analytics_list_sites and use a domain from it. | | `invalid_input` | 400 | No event or goal was named, or both, the goal does not exist, or by is not one of the dimensions or prop:. | Name one event or one goal, and pick by from the list. | | `rate_limited` | 429 | The business ran more analytics reports this minute than its limit allows. | Wait a minute, then call again. | The refusals every tool can give (401 key, 402 balance, 429 limits) are on the errors page: https://conecto.chat/docs/errors.md ## Related - [analytics_add_site](https://conecto.chat/tools/analytics/analytics_add_site.md): Starts counting visits to a website, without cookies, and returns the snippet for its pages. $3.00 a call. - [analytics_install](https://conecto.chat/tools/analytics/analytics_install.md): Step-by-step instructions to put the counting script on a site: any html, Shopify, WordPress, Webflow or Google Tag Manager. Free up to 1,000,000 reads a month. - [analytics_stats](https://conecto.chat/tools/analytics/analytics_stats.md): A site's visitors, pages, sources, countries, devices, events, goals and speed for a period, against the period before. Free up to 1,000,000 reads a month. - [analytics_realtime](https://conecto.chat/tools/analytics/analytics_realtime.md): Visitors in the last 5 minutes, and the pages people looked at in the last 30. Free up to 1,000,000 reads a month. - [analytics_set_goals](https://conecto.chat/tools/analytics/analytics_set_goals.md): Sets the conversions a site counts: pages reached or events, replacing its goals; with notify, the agent hears of each one as it happens. Free. - [analytics_define_events](https://conecto.chat/tools/analytics/analytics_define_events.md): Defines events from what the script already sees (clicks, pages, scrolling, time on a page, props), with nobody editing the site. Free. - [analytics_track](https://conecto.chat/tools/analytics/analytics_track.md): Records events that happen away from the site, like orders, deals won or renewals, tied to the visit that led to them when it can be found. Free. - [analytics_funnel](https://conecto.chat/tools/analytics/analytics_funnel.md): How many visitors did each step of a path in order, and how many dropped out at each one. Free up to 1,000,000 reads a month. - [analytics_paths](https://conecto.chat/tools/analytics/analytics_paths.md): Where visits went after a page and where they came from, or the commonest journeys through the site. Free up to 1,000,000 reads a month. - [analytics_heatmap](https://conecto.chat/tools/analytics/analytics_heatmap.md): A page's heatmap: the most clicked elements, rage and dead clicks, scroll depth and time on page, with a link that draws it. Free up to 1,000,000 reads a month. - [analytics_problems](https://conecto.chat/tools/analytics/analytics_problems.md): Pages that answered an error to visitors, JavaScript errors, and where people rage-click or click with nothing happening. Free up to 1,000,000 reads a month. - [analytics_web_vitals](https://conecto.chat/tools/analytics/analytics_web_vitals.md): How fast the site's pages are for real visitors: Core Web Vitals at the 75th percentile, rated the way Google rates them. Free up to 1,000,000 reads a month. - [analytics_view_link](https://conecto.chat/tools/analytics/analytics_view_link.md): A one-time link to a page that shows a site's stats to a person. Free. - [analytics_update_site](https://conecto.chat/tools/analytics/analytics_update_site.md): Changes a site's name, time zone, traffic alert, weekly summary, JavaScript errors and whether where leads came from is kept with them. Free. - [analytics_list_sites](https://conecto.chat/tools/analytics/analytics_list_sites.md): Every site this account counts, with this month's events and its snippet. Free up to 1,000,000 reads a month. - [analytics_add_events](https://conecto.chat/tools/analytics/analytics_add_events.md): Raises a site's monthly event allowance by blocks of a million events. $5.00 per block of a million events a month. - [analytics_remove_site](https://conecto.chat/tools/analytics/analytics_remove_site.md): Stops counting a site, ends its rent and deletes its stats for good. Free.